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Use Cases

Every business faces unique challenges. Our platform turns your most pressing questions into report solutions in hours.

Rapid Research Platform - Use Cases

Consuma's use cases span across a myriad of research, concept validation, and data-collection requirements. The research reports can comprise insights from any of the following use cases, or even a combination of two or more standards:


  1. Emerging Trends Reports - Any category, any location, any demographic

  2. Social and Digital Intelligence Study - Brand and Competition Tracking (Brand Perception, Sentiment, Themes of Conversations, etc.)

  3. Social Media Campaign Tracking Study - Pre/Post Campaign Impact Analysis, Social Intelligence - Twier, Reddit, YouTube, Instagram, Facebook, etc.

  4. Influencer Intelligence Reports - Discovering relevant Creators, Influencers, & Ambassadors

  5. NPD (New Product Development Research) Study - Comprehensive research studies across various Categories, Brands, and Products

  6. Category-Level Market/Consumer Research - Market/Category Teardown - Sizing, Key Players, Customer Segments, Trends, Forecasting, Opportunities, etc.

  7. Brand-Level Market/Consumer Research - U&A Studies, Sentiment, CSAT Studies, User Experience, Perception, Opportunities, Competitive Analysis, etc.

  8. Product-Level Market/Consumer Research - U&A Studies, CSAT Studies, User Experience, Sentiments, Preferences, Likes/Dislikes, Opportunities, etc.

  9. Hyperlocal Insights - Location-specific Insights for Showroom/Outlet Launches, Pop-up Experiences, Driving Footfalls, Personalized Campaign Messaging, etc.

  10. Marketing Opportunity Reports - In-depth Consumer/Brand/Category Research to derive insights that drive hidden opportunities, Messaging Recommendations, etc.

  11. Hypothesis Testing - Validate any campaign hypothesis on your target audience before placing your wager on risky bets; Understand consumer behavior, psychology, preferences, etc.

  12. Custom Brief - Report tailored to your specific requirements and brand context.


Solve your biggest problems across trend-spoing, discovering marketing opportunities, developing messaging, increasing market penetration, awareness-building, consideration

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