Data

Keyword Logic

Keyword logic refines your search - learn how?

What is Keyword Logic?

Keyword logic is how we tell our AI where to look - and just as importantly, where not to. It refines searches so you get relevant insights, not noise.


How It Works:

Basic Keyword Matching Finds exact words or phrases in posts, reviews, and discussions.

Example: Searching “vegan snacks” returns only results where this exact phrase appears.

Boolean Operators Add rules to fine-tune your search.

AND Finds both terms together (“vegan snacks” AND “protein bars”).

OR Expands the search (“vegan snacks” OR “healthy snacks”).

NOT Excludes terms (“vegan snacks” NOT “expensive”).

Contextual Filtering Filters results by region, time frame, sentiment, and audience demographics to focus on what matters


Why It Matters:

Without keyword logic, research is cluttered and imprecise. A well-structured query ensures sharp, relevant data is scraped, so we spend less time sifting through noise and executing more actional reports and insights.

Get insights at the speed of light.

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