Mentions:
These are any instance where your keyword (e.g., "chocolate") appears—whether it’s in a post, a reply, or a comment. It’s the broadest measure of how often your keyword is being talked about.
Conversations:
Conversations are deeper. They start with a parent post that includes your keyword, and we also analyze all the rich text replies to that post. This means we’re not just counting mentions; we’re looking at full discussions around your keyword.
- Rich Text: This includes all the details: emojis, tone, and even sarcasm. It’s not just about the keyword; it’s about the full conversation around it. This includes any and all contextual mentions around the keyword provided.
Why It Matters:
Mentions give you the volume of chatter, but conversations give you context. For example, if someone posts, “I love this chocolate brand,” and others reply with their thoughts, we capture that entire discussion. This helps you understand not just how often people talk about your brand, but what they’re saying and how they feel.
- Actionable Insights: By analyzing both mentions and conversations, you get a complete picture: volume, sentiment, and context to make smarter marketing decisions.
