Sources
Facebook as a data source
Time Frame
Real-time with 5-30 min latency
Instagram as a data source
Time Frame
5-60 min latency
Data Format
JSON via API
Depth
Public profiles only; no private account data
Attributes
Post + reels, engagement metrics and comments on the posts, demographic level information
Reddit as a data source
Time Frame
Real-time with 1-3 min latency
Data Format
JSON via Reddit Firehose API
Depth
Public posts & comments only, no private communities
Attributes
Upvote percentage, author, sentiment clusters
Youtube as a data source
Time Frame
2-hour latency for keyword-based listening, 24-48 hours for channel-based monitoring
Data Format
JSON via YouTube API
Depth
Public videos, comments, and replies
Attributes
Views, likes, comments, sentiment analysis
X or Twitter as a data source
Time Frame
10m - 24 hr
Data Format
JSON via API
Depth
Public tweets
Attributes
Like count, quote_count, reply_count, retweets_count, bookmark count and replies, demogrpahic level information
Marketplace Reviews
Time Frame
Data updated within 24 hours of publishing
Data Format
JSON/XML from data vendors
Depth
Includes review text, rating, author details (when available)
Attributes
Review text, sentiment score, keyword themes
