Research Brief:
From saris to sneakers, the retail fashion industry is navigating a bold shift. Consumers are torn between tradition and trends, with 61% women dominating the market, often favoring ethnic wear, while men lean on casuals
But there’s more than meets the eye:
Sustainability’s Paradox: Everyone talks about it, yet it drives just 4% of purchases.
Offline Rules the Runway: Despite online convenience, 47% of shoppers still prefer the touch-and-feel experience.
Aspiration Meets Affordability: The rise of “accessible luxury” shows consumers want status without the splurge.
What’s next for India’s fashion landscape?
Download the full report to uncover data-driven insights and actionable strategies.
