Research Brief
The potato chips category in India is a major part of the snacks market, featuring products like chips, nachos, and other deep-fried potato snacks. It includes a mix of traditional and modern items, with many local and national brands vying for consumer attention.
1. Market Outlook, Growth, and Trends: ◦ Assess current and future market outlook for potato chips in India, identifying key growth drivers and macroeconomic trends.
2. Digital Search Trends:
◦ Analyze digital search trends for consumer interest in potato chips in India, identifying popular keywords and search patterns.
3. Existing Players & Market Share: ◦ Identify major brands and companies in the Indian potato chips market, analyzing their market share and competitive positioning.
4. Product Attributes:
◦ Examine and compare product attributes like prices, sizes, and flavors across different potato chips brands in India.
5. Customer Segments: ◦ Profile major customer segments in the Indian potato chips market, understanding their demographic and psychographic characteristics.
6. Consumer Insights:
◦ Assess consumer preferences, perceptions, and factors influencing purchase decisions in the Indian potato chips market.
Target Group
Focus on all consumers in India, emphasizing diverse demographic and psychographic segments.