Research Brief:
The Nostalgia Paradox: If anyone is unfamiliar with GenZ nostalgia, it represents a unique blend of early internet culture, viral moments, and the transition from offline to digital-first experiences.
Marketing Mismatch: Brands continue targeting GenZ with 70s-90s references that miss their emotional wavelength, creating a significant disconnect with India's largest consumer demographic.
Ready to discover what actually triggers nostalgia for the digital native generation? Download our report to unlock the authentic cultural touchpoints that will transform your GenZ marketing strategy.
