Research Brief
Medimix soap is a popular brand of soap in South India, known for its herbal and natural ingredients. It has been in the market for several decades and has a strong consumer base. This report is to understand the buying patterns of Medimix soap in South India to identify consumer preferences and trends.
To identify the factors influencing the purchase of Medimix soap
To understand the usage frequency and patterns of Medimix soap
To determine the common customer segments for Medimix soap
To explore if customers use Medimix soap independently or with other products