Research Brief
We want to understand the following:
1. Trends in IT/ Digitization/ Connectivity:
a. Investments by the industry players
b. What is the business problem being solved under every product category?
c. What business metrics are impacted due to trends and usage of IT/Digitization/Connectivity? Example: IoT connectivity helps in predictive maintenance thereby reducing the downtime in factories and increasing productivity.
d. Trends of Adoption: Challenges and way forward
(i). Comparison by industry segments: Eg: Banks spending more on cyber security than NBFCs because of XYZ Reasons
(ii).Comparison by Enterprise vs Mid Segment vs Small Businesses
(iii). Focus of Top customers – any testimonials/ annual reports