Research Brief
1.Product Features: Identify key features that Indian consumers prioritize in bathwash soaps.
2.Market Trends: Identify emerging trends and shifts in brand and consumer behavior within the Indian bathwash soap market.
3.Competitive Landscape: Evaluate the competitive positioning of various brands in the Indian market.
4.Consumer Sentiments: Gauge overall sentiment and satisfaction levels among Indian users, including a breakdown of positive and negative feedback and distribution of psychographics.
5.Product Perception: Understand how Indian consumers perceive different bathwash soap brands and their offerings.
6. SWOT Analysis: Analyze the strengths, weaknesses, opportunities, and threats present in the Indian bathwash soap market.
Target Group
The target group for this research includes all consumers in India who use bathwash soaps, covering various demographics such as age, gender, income levels, and geographic locations.