Research Brief:

• The Laziness Loop: Quick commerce users are 27% more likely to over-order and 18% more likely to order junk food compared to traditional delivery—convenience is creating concerning consumption patterns.

• Quality's Last Mile Problem: A stark 48% negative quality perception plagues q-commerce versus 28% for traditional retail, especially in fresh produce and meats.

• The Professional-Senior Divide: While 74% of busy professionals embrace q-commerce, only 19% of elderly users engage with these platforms, highlighting a growing digital generational gap.

Ready to explore how instant gratification is rewiring India's shopping habits? Our latest report unpacks the unexpected ripples of the 10-minute delivery revolution.