Research Brief
Himalaya Face Wash is a popular skincare brand known for its natural and herbal products. The brand has a diverse range of face wash products catering to different skin types and concerns.
To understand the sentiment of consumers towards Himalaya Face Wash products. To identify key competitors in the face wash market and analyze their unique selling points. To explore the preferences and factors influencing purchasing decisions of consumers when it comes to face wash products. To determine the awareness and perception of Himalaya Face Wash compared to its competitors. To gather insights on potential opportunities for improvement and growth in the face wash market.
Target Group:
The target group for this research includes consumers of all age groups and genders who use face wash products, particularly those who are familiar with or have used Himalaya Face Wash before.