Research Brief

We are conducting an in-depth analysis of Gen Z preferences and behaviors in the Earphones and Headphones category in India. This research aims to provide valuable insights into feature prioritization, usage patterns, and purchasing decisions of this demographic.

1. Feature Prioritization and Usage Patterns

2. Sound Quality and Technical Preferences

3. Price Sensitivity and Purchase Behavior

4. Information Sources and Marketing Impact

5. Future Trends and Innovation Expectations