Research Brief: Insights into Skincare and Haircare Trends

Explore the latest dynamics shaping the skincare and haircare markets, particularly through the lenses of Gen Z and Millennials. This concise report highlights key trends and consumer sentiments that are driving purchasing behaviours.

Highlights

• Ingredient Transparency: A staggering 22% of the discussions centre around ingredient transparency, with Gen Z demanding brands to disclose product contents openly.

• Skepticism Towards Traditional Brands: Both generations are increasingly skeptical of established brands. Gen Z's preference for K-Beauty reflects a desire for authenticity and innovation.

• Community Influence: Peer recommendations are crucial, with 30% of Gen Z relying on community feedback when choosing haircare products. This emphasizes the need for brands to cultivate strong community connections.

• Seasonal Trends: Searches related to "hair fall" peak during colder months, indicating a rising demand for targeted solutions as dry air exacerbates hair issues.

Conclusion

This report offers a glimpse into the evolving landscape of skincare and haircare, revealing critical insights that can shape marketing strategies. For a deeper dive into these trends and actionable data points, download the full report today!