Research Brief

The allure of turmeric runs deep in Indian culture, and Himalaya Wellness has tapped into this heritage with its Turmeric Face Wash. Loved for its natural ingredients and anti-acne benefits, the product resonates with health-conscious consumers aged 18-45.

But not everything is glowing. Dryness, irritation, and packaging woes are dampening the experience for some, especially younger users navigating sensitive skin concerns.

This is just the surface.

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