Research Brief:
India’s food habits are rewriting the playbook. From high-protein snacks to the rebirth of traditional beverages, the F&B industry is experiencing a dynamic transformation.
The Accidental Health Revolution: High-protein snacks and ancient grains like ragi are no longer niche—they’re mainstream. Healthy snacking has gone from trend to habit.
Vegetarian on the Outside: Consumers are meat-eaters at home but turn vegetarian at restaurants—trust and food safety are redefining dining choices.
ONDC’s Misstep: Despite initial buzz, only 13% of users stick with the platform, preferring reliability over discounts.
Curious about how these trends are reshaping the F&B landscape?
Download the report to uncover key insights, behavioral shifts, and opportunities to stay ahead in a market that’s choosing health, trust, and heritage over everything else.
