Research Brief:
India's fashion landscape is witnessing a fascinating shift as the 'old money' aesthetic sweeps through tier 1.5 and tier 2 cities, creating an unexpected bridge between generations.
The Parent-Funded Fashion Revolution: A whopping 76.7% of GenZ fashion choices are funded by parents, creating a unique dynamic where nostalgia meets modern minimalism.
Aspirational Wave: 71% of consumers identify as "Aspirational Trendsetters," driving the demand for timeless elegance that echoes sophistication without screaming luxury.
The Alteration Gap: A surprising pain point emerges—while product quality leads consumer concerns at 28.57%, the absence of alteration services remains an untapped opportunity to transform maybes into must-haves.
Ready to dive deeper into how nostalgia, parental influence, and the quest for perfect fits are reshaping India's fashion narrative? Grab our latest report and discover the subtle threads weaving together this remarkable transformation.